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This web site had the following on the homepage, "Your independent one-stop shop for buying and selling a medical laser." We saw that the web page said " New and Used lasers with Rental and Part-Exchange options." It also said " Sell your laser through The Laser Market on. The UKs Used-Laser Sales Directory. Considering purchasing a laser? Read our Essential Information to avoid costly mistakes and to choose the most appropriate laser for you. Directory listing showing Used-Lasers for sale in the UK. Have a Laser for Sale? Advertise it here to ensure you get maximum visibility to potential customers." The header had Laser as the highest ranking optimized keyword. It is followed by buy, sell, and market which isn't as ranked as highly as Laser. The next words lasermarket.co.uk uses is New. used was included and will not be viewed by search crawlers.